23 Capital wanted us to create a brand that would stand out in a market full of traditional corporate banks. 23’s ability to balance both the rational and emotional; financial rigour alongside the passion and agility to help their clients achieve their ambitions became clear through working closely with the founders.
I created a symbol that captured this duality and built a visual system around the point of equilibrium between head and heart. In addition to Art direction for the photoshoot and video shoots we conducted at the 23 office, I also designed the full website for 23 from wireframe to completion.
