We worked alongside the leadership team to define the brand idea ‘Put a little heart into it’, recalling the power of the interactive experience to unlock imagination, creativity and self-expression. To illustrate their playful personality I helped to design ‘colouring book’ style illustrations and to commission a lifestyle photographer to push the brand into modernity.
More recently, I worked on the visual identity and word mark for the Build A Bear Bakeshop - a store concept for an in-house interactive bakery experience, where children can visit a store and invent a baked masterpiece of their own to take home with them.

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