OjO, meaning ‘eyes’ in Spanish was the chosen name, which I had formulated based on the founders ambition to ‘Open little eyes to the big world ahead’.  I created a playful logo, incorporating moveable eyes and a set of characters to help take the children along the learning journey. Alongside the characters, we created a series of collage illustrations capturing the world of discovery through the eyes of a child. Both were used on the website and throughout print and packaging design.

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