OjO, meaning ‘eyes’ in Spanish was the chosen name, which I had formulated based on the founders ambition to ‘Open little eyes to the big world ahead’. I created a playful logo, incorporating moveable eyes and a set of characters to help take the children along the learning journey. Alongside the characters, we created a series of collage illustrations capturing the world of discovery through the eyes of a child. Both were used on the website and throughout print and packaging design.
